Add me on snapchat.

My love (want to) hate relationship with snapchat continues to grow with every app update. I swear I'm done with it, then I find out I can make myself into a puppy or switch faces with my Dad and I'm hooked again. Suddenly I have a "100" emoji next to my friends name and realize I have a problem. There's few to none social media apps I currently have that haven't snuck in some sort of advertising in the past year, and snapchat is no exception. At this point I've come to expect it, and in a way am okay with it. The question is where is the line? How much advertising can they sneak in before is begins to hinder my user experience, or more honestly makes the puppy filter not even worth it?

Up to this last update, I had been fine with snapchats advertising. No I don't love the promoted stories, usually trash, spread throughout my stories page but I was too busy being irritated by the new autoplay feature (I was avoiding their story for a reason snapchat). I felt that I was able to avoid these ads and promotions if I so chose and that they were intended in a way to enhance my user experience, even if I didn't always agree. The advertisements I noticed came in the promoted stories on my stories page or through occasional promoted filter or geotag on my snapchats. But this last update had me noticing something new, ads played between snapstories. Now as I tried to avoid autoplaying the next snapstory, I have an additional full screen ad to shut out of too. It’s reminiscent of accidently clicking into a spammy website and frantically trying to close out of the pops ups to exit the site. I feel like this is where I draw my line, I know I personally will never fully watch one of this ads. Even if I do, I know there slim to no chance of me exiting snapchat to go find out more. I feel like this is an inefficient use of ad space, I don’t see it brining much reward for the advertiser and seems nothing but annoying for the user. But we will see what the next update brings… *sends snapchat*.